PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE

• المؤلف الرئيسي: Rachmadhini Fajrin, Tasya
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/79671
• المؤسسة: Institut Teknologi Bandung

In Indonesia, the food and beverage industry, particularly the Coffee sector, plays a significant role in driving economic growth, with Jambi City experiencing notable expansion. However, challenges such as heightened competition and maintaining customer loyalty persist. This study focuses on Pedala...