LOYALTY PROGRAM FOR DIGITAL BANKING TO INCREASE ACTIVE RATE: A CASE STUDY OF ROSEMARY DIGITAL BANKING
Keeping engagement high between the bank and its customers are proved to be a huge challenge for Rosemary, a digital bank based in Indonesia. Active rate as one of the key metrics within the bank has suffered and dropped significantly over the years. This research will use a combination of qua...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79921 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |