PROPOSE MARKETING STRATEGY FOR WARKOP G TO ENTER NEW MICE TARGET MARKET IN GRESIK CITY
Coffee consumption in Indonesia has been on the rise every year, owing to the growing culture of coffee consumption. Coffee shops, which are businesses specializing in the sale of coffee products, have also witnessed an increase in their popularity, aligning with the upward trend of coffee consumpti...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80787 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |