THE EFFECT OF CSR PERCEPTION TOWARDS STUDENT CONSUMER PURCHASING INTENTION ON PERSONAL CARE FMCG: A CROSS-COUNTRY STUDY BETWEEN THE NETHERLANDS AND INDONESIA
This paper is a cross-country study between the Netherlands and Indonesia on how CSR perception of student consumers could affect their purchase intention on Personal Care FMCG with (a) country and (b) price sensitivity as moderators, benchmarking Caroll’s (1991) CSR priority pyramid and Visser’s (2...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80847 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
