ENHANCING PUBLIC RELATIONS (PR) AS THE FOCUS OF INTEGRATED MARKETING COMMUNICATION (IMC) FOR CARGILL INDONESIA
This study investigates methods to improve Public Relations (PR) within Integrated Marketing Communication (IMC) for CRG Indonesia, paying attention to the key challenges encountered in media relations, event management, and community engagement/Corporate Social Responsibility (CSR). Through c...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84036 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |