PROPOSED BUSINESS STRATEGY ON SME (CASE STUDY: ARUMADECO)
Arumadeco, an MSME in the home decor industry, faces the challenge of balancing growth with operational efficiency as a one-person business. This study conducts a strategic tools like SWOT, VRIO, PESTEL, and Competitor Analysis. The Segmentation, Targeting, and Positioning (STP) analysis identi...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84308 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |