EXAMINING 4A'S MARKETING FRAMEWORK FOR MARKETING STRATEGY PROPOSAL OF MEDICAL DEVICE PRODUCT TO INCREASE MARKET SHARE: A CASE STUDY OF PT MEDTRONIC INDONESIA
The medical device industry is one of the industries which continuously grows in recent years. It serves a board range of therapy to treat many diseases. Medtronic is a global leading medical device company which has its subsidiary in Indonesia named PT Medtronic Indonesia. As part of the fas...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85877 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |