DRIVING BUSINESS GROWTH THROUGH DATA-DRIVEN DECISION MAKING: THE ROLE OF MARKETING AUTOMATION
The business game has completely transformed itself as information becomes more abundant and technology continues to advance rapidly. What this means is that there are now many opportunities for data-driven decision making towards company growth. This research, therefore, seeks to evaluate the...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85901 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |