OPTIMIZING ONLINE CHANNELS: EXPLORING THE INTERPLAY OF E-COMMERCE IN CUSTOMER JOURNEY OF SMARTPHONE & GADGET RETAIL
The growth of e-commerce has changed the retail industry all over the world in all product segments, and the smartphone & gadget is no exception. Over the past years, e-commerce platforms in Indonesia have grown rapidly as convenience to shopping for products. However, Smartphone Brand sti...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85991 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |