THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) IN PRODUCT VISUAL CONTENT ON CONSUMERS' MENTAL IMAGERY, PRODUCT EVALUATION, POSITIVE EMOTIONS, AND PURCHASE INTENTION
Artificial Intelligence (AI) can be utilized to assist the marketing of Small and Medium Enterprises (SMEs) that have limitations in creating visual product content that appeals to consumers. This study aims to investigate the differences between consumer evaluations of products with AI-generated...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86013 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |