MARKET ENTRY STRATEGY FOR ROTARY UNIT BUSINESS A CASE STUDY OF PT THYSSENKRUPP POLYSIUS INDONESIA
The cement industry is currently facing a challenging situation due to low utilization rates, intense competition and volatility of main fossil fuels. The company which primarily focuses on the cement industry is having a significant impact on the company’s busines. There is an obvious requirement f...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86541 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |