HOW THE USAGE OF RECYCLED MATERIAL AFFECT THE BRAND PERFORMANCE OF H&M INDONESIA
This study investigates the impact of using recycled materials on H&M's brand performance in Indonesia. H&M, a Swedish-based fashion retailer, has integrated recycled clothing into its product line as part of its sustainability efforts. Understanding how Indonesian consumers perceive an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86556 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |