Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks
Coffee Chains in Pampanga, Philippines

Effects of Experiential Quality on Experiential Loyalty: Evidence from Starbucks Coffee Chains in Pampanga, Philippines

The study examines the effect of experiential quality on experiential loyalty among customers in Starbucks coffee chains in Pampanga, Philippines. Five hundred ninety-five customers were purposively sampled as respondents. By way of causal-predictive design and partial least squares path modeling, t...

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書目詳細資料
Main Authors:	Lacap, Jean Paolo, Sicat, Arnel Toledano
格式:	text
出版:	Animo Repository 2022
主題:	Coffee shops interaction quality physical environment quality outcome quality affective quality experiential quality experiential loyalty experiential satisfaction perceived value and experiential trust
在線閱讀:	https://animorepository.dlsu.edu.ph/apssr/vol22/iss2/3 https://animorepository.dlsu.edu.ph/context/apssr/article/1418/viewcontent/RA_202_revised.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University

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