An Integrated marketing communications campaign for promoting Bali and Komodo Islands as tourist destinations through celebrity endorsement Calvin Jeremy
Youth tourism plays an important and strategic role in establishing the national identity and nationalism especially in young generation. The young generation is given the chance to explore the unique culture, various ethnics, and beautiful sceneries from all regions in Indonesia that will develop t...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4997 |
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| Institution: | De La Salle University |
| Language: | English |