Enhancing marketing strategies through customer-centric approach and promoting culture of excellence in its execution

This action research is about the enhancing companys marketing strategy through a customer-focus approach as well as improving its program execution by equipping the implementers with materials and program guidelines. The end goal of this action research is to enhance the image of the company as a s...

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Bibliographic Details
Main Author: Anselmo, Sheila Mari
Format: text
Language:English
Published: Animo Repository 2020
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5186
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Institution: De La Salle University
Language: English

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