Talent management in the advertising industry

• Main Authors: Tan, Wei Qi, Thia, Xiao Ting, Wan, Kay Pui
• Other Authors: Lang, Josephine Chin Ying
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/10528
• Institution: Nanyang Technological University

This study focuses on gaining a better understanding of the management of creative talents within Singapore’s advertising industry. The main objective of this study is to propose a framework that links talent management to strategic management. The framework seeks to align the management of creative...