MobileOne : the first 22 months.
This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates...
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Main Authors: | Tan, Chester Juan Yee., Lim, Hui Yen., Chua, Anthony Kheng Leong. |
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其他作者: | Erramilli, Krishna |
格式: | Final Year Project |
出版: |
2008
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在線閱讀: | http://hdl.handle.net/10356/10743 |
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