Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.

• 主要作者: Foo, Sheryl Yunwen.
• 其他作者: Xu, Xiaoge
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1102

Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.