The study of customer satisfaction and its consequential effect on loyalty.

• Main Authors: Tan, Pei Sze., Tan, Yen Yen.
• Other Authors: Erramilli, Murali Krishna
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11174
• Institution: Nanyang Technological University

satisfaction with intangibles