Strategies for successful electronic commerce.

• Main Authors: Seow, Kek Wee., Lim, Wei Wei., Wong, Yuliang.
• Other Authors: Ramin Cooper Maysami
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11489
• Institution: Nanyang Technological University

This report aims to formulate various strategies that firms can adopt to succeed in Electronic Commerce. This study proposes a 4 forces model, which are namely Customer, Supply-Chain, Organization Culture and Resource Requirements and Competition. It also recommends using the Balanced Scorecard in t...