Girl, talk : a campaign empowering female undergraduates to respond to campus sexual harassment

• Main Authors: Chim, Danelia Xin Yi, Kwan, Dawn Ning Yu, Seet, Heather Huiying, Seow, Yun Rong
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Communication theories and models; Social sciences::Sociology::Social change
• Online Access: https://hdl.handle.net/10356/137457
• Institution: Nanyang Technological University

Girl, Talk was a digital-first campaign empowering female undergraduates in Singapore to respond to campus sexual harassment (CSH). With an agent-centric strategic approach, the campaign achieved a significant 134% increase in meaningful conversations about CSH and a PR value of S$504,000. Studies...