Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness

Research on influencer marketing has grown exponentially over the past few years. Overall, the extant literature has been classified into three major clusters that examine sources involved in influencer marketing, message, and audience. However, there is a distinct research gap pertaining to how and...

Full description

Saved in:
Bibliographic Details
Main Authors: Lou, Chen, Taylor, Charles R., Zhou, Xuan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/164470
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Similar Items