Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women

Using retouched images of models in advertisements to embody idealized beauty prototypes (e.g., flawless skin) in various cultures has been a prevalent yet controversial practice. Guided by the overarching corporate moral responsibility framework, this study conducted two online experiments to asses...

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Bibliographic Details
Main Authors: Yang, Tingting, Lou, Chen, Tandoc, Edson C.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/172292
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Institution: Nanyang Technological University
Language: English

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