Consumers' paradoxical motives of co-creation: from self-service technology to crowd-sourcing platform

• Main Authors: Wang, Xueqin, Wong, Yiik Diew, Liu, Feng, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Engineering::Civil engineering; Technological Paradox; Self-Service Technology
• Online Access: https://hdl.handle.net/10356/173341
• Institution: Nanyang Technological University

Self-service technologies (SSTs) have unleashed the productive potential of modern consumers, while crowd-sourcing (C–S) platforms have further elevated the co-creation role of consumers. In this regard, consumers participate to serve not only themselves privately but also other consumers in social/...