An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports.
The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2019 |
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| Institution: | Nanyang Technological University |