Demographic effects on customers’ expectations and perceptions of service quality in Singapore retail banking industry.

• Main Authors: Khoo, Yin Xue., Ng, Adeline Shi Han., Sim, Agnes Hui Qi.
• Other Authors: Wu Yuan
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/21216
• Institution: Nanyang Technological University

The aim of this study is to gain a better insight into the demographic effects on service quality in the Singapore retail banking industry. This project serves to assist the management in using the results generated from this study to better manage their service quality as well as to gain a competit...