A study on employer branding for IBIZ Consulting Services

• Main Authors: Dean, Marcelino Martin, Wong, Kirstie Si En, Tan, Han Keong
• Other Authors: Wee Beng Geok
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/21221
• Institution: Nanyang Technological University

This study is a research-based case that will explore the concept of Employer Branding, a concept that integrates both the fields of Marketing and Human Resources. Employer Branding markets a firm to both existing and potential employees that it is a good firm to work with and most importantly, reta...