Development of cognitive defences in Singapore children

• Main Author: Ng, Ee Chuan
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/42588
• Institution: Nanyang Technological University

With the recent rise in the level of affluence in Asian societies, many changes are ocurring in the purchase behaviour of consumers. Advertisements are increasingly pervasive and are found everywhere, from billboards on the streets to the constant bombardment of advertisements found in television p...