Analysis of brand loyalty for consumer durables - cars

Consumers are exposed to a wide variety of products with each carrying its own brand name. In order to simplify the purchase decisions, consumers develop regular purchasing patterns commonly known as brand loyalty. Brand loyalty is very important to marketers as an understanding of the underlyin...

Full description

Saved in:
Bibliographic Details
Main Author: Chia, Huey Sim
Other Authors: Tan William
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64355
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Similar Items