The analysis of consumer purchasing behaviours in relation to the choice of healthy choice symbol (HCS) products
The notion of healthy living has become anything but foreign to Singaporeans. Over the years, the Healthy Promotion Board (HPB) has launched numerous lifestyle campaigns to raise awareness of the importance of having a healthy lifestyle while practicing active living. Our study aims to investigate t...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/69720 |
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| Institution: | Nanyang Technological University |
| Language: | English |