Introducing a software-based method to assess and manipulate visual attention : feasibility and initial validation

• Main Authors: Samson, Lelia, Janssen, Erick
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Visual communication; DRNTU::Social sciences::Psychology::Applied psychology
• Online Access: https://hdl.handle.net/10356/79477; http://hdl.handle.net/10220/25029
• Institution: Nanyang Technological University

A new software-based method to assess and manipulate visual attention (VA) is introduced. The method uses circular, transparent outlines (‘bubbles’) that move over visual stimuli. To evaluate the method’s feasibility and validity, 50 men watched same- and opposite-sex erotica in self-directed and ma...