Do you always choose what you like? Subtle social cues increase preference-choice consistency among Japanese but not among Americans
Previous research has suggested that stability of self-concept differs across cultures: in North American cultural contexts, people’s self-concept is stable across social contexts, whereas in Japan, different self-concepts are activated within specific social contexts. We examined the implications o...
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Main Authors: | Uchida, Yukiko, Savani, Krishna, Hitokoto, Hidefumi, Kaino, Koichi |
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Other Authors: | Nanyang Business School |
Format: | Article |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/80672 http://hdl.handle.net/10220/42192 |
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Institution: | Nanyang Technological University |
Language: | English |
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