Do you always choose what you like? Subtle social cues increase preference-choice consistency among Japanese but not among Americans

Previous research has suggested that stability of self-concept differs across cultures: in North American cultural contexts, people’s self-concept is stable across social contexts, whereas in Japan, different self-concepts are activated within specific social contexts. We examined the implications o...

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Bibliographic Details
Main Authors: Uchida, Yukiko, Savani, Krishna, Hitokoto, Hidefumi, Kaino, Koichi
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2017
Subjects:
Online Access:https://hdl.handle.net/10356/80672
http://hdl.handle.net/10220/42192
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Institution: Nanyang Technological University
Language: English

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