Developing a Theory of Diagnosticity for Online Reviews
Diagnosticity of a given online review is defined as the extent to which it helps users make informed purchase decisions. Users’ perception of review diagnosticity can be associated with five factors, namely, review rating, review depth, review readability, reviewer profile and product type. Review...
Saved in:
| Main Authors: | , |
|---|---|
| 其他作者: | |
| 格式: | Conference or Workshop Item |
| 語言: | English |
| 出版: |
2017
|
| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/85829 http://hdl.handle.net/10220/43861 http://www.iaeng.org/publication/IMECS2014/IMECS2014_pp477-482.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|