Factors affecting consumer choices : a study on the fast food industry.

A STUDY ON THE FAST FOOD INDUSTRY OF CONSUMER PREFERENCES.

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Bibliographic Details
Main Authors: Chong, Soo Yi., Liang, Diana Hui Li., Tan, Shylene Li Yuen.
Other Authors: Clark, Colin Mackinnon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9009
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Institution: Nanyang Technological University

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