Factors affecting consumer choices : a study on the fast food industry.
A STUDY ON THE FAST FOOD INDUSTRY OF CONSUMER PREFERENCES.
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Main Authors: | Chong, Soo Yi., Liang, Diana Hui Li., Tan, Shylene Li Yuen. |
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Other Authors: | Clark, Colin Mackinnon |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9009 |
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Institution: | Nanyang Technological University |
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