Exploratory study of store image of selected specialty stores : a conceptual perspective.

• Main Authors: Tan, Kah Ngee., Tan, Cheryl Li Ling., Wang, Teresa.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/9718
• Institution: Nanyang Technological University

his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.