Consumer behavior in a service context
10.4337/9781849802444.00012
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Main Authors: | Tsiotsou, R.H., Wirtz, J. |
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Other Authors: | MARKETING |
Format: | Others |
Published: |
2014
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/114965 |
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Institution: | National University of Singapore |
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