An empirical test of warranty theories in the U.S.computer server and automobile markets
Journal of Marketing
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Main Authors: | Chu, J., Chintagunta, P.K. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43865 |
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Institution: | National University of Singapore |
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