Movie, money, marketing: Branding ‘3 Peas in a Pod’
Michelle Chong is a successful actress but a novice producer in Singapore. After her directorial debut success, she decides to produce a local movie set to premier in November 2013 based on a script she had written ten years ago. Chong is still getting used to the business aspect of movie making, bu...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/126 https://cmp.smu.edu.sg/case/2561 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |