Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia

Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia

The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore, Bangk...

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書目詳細資料
Main Authors:	RAMASWAMI, Seshan, MALHOTRA, Rajiv
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2019
主題:	Distribution channels Retail Consumer sales promotions Marketing Price deals Consumer behavior Sales and Merchandising
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/280 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0028 [Mondelez]/SMU-19-0028 [Mondelez].pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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