Quantum Park Hotels: Can pipes break your reputation?
The case of Quantum Park Hotels, a global hotel chain, is designed to uncover the challenges in designing a customer service recovery programme. The case is set in the Singapore branch of the hotel chain. General Manager David Ng is faced with several irate customers who have refused to pay their ho...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/484 https://cmp.smu.edu.sg/case/6076 |
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| Institution: | Singapore Management University |
| Language: | English |