Rethinking customer solutions: From product bundles to relational processes

Rethinking customer solutions: From product bundles to relational processes

This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus groups to propose a new way of thinking about customer solutions. Extant literature and suppliers interviewed for this study view a solution as a...

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書目詳細資料
Main Authors:	TULI, Kapil, KOHLI, Ajay K., BHARADWAJ, Sundar G.
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2007
主題:	business-to-business relationships solutions services marketing social capital coproduction customer relations supplier relationship management Marketing
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/1055 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2054/viewcontent/RethinkingCustomerSolutions_2007_av.pdf
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