R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success
The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating comp...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1994
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4121 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5120/viewcontent/R_DMarketingIntegrationMechanisms_1994_JPIM_afv.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |