The Korean Language and the Effects of its Honorifics System in Advertising: Deferential vs. Informal Speech as Regulatory Prime on Persuasive Impact
A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevent...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2005
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4351 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5350/viewcontent/Han_Sohn_Yoo_Korean_lang_ads_2015_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |