Money, time, and the stability of consumer preferences
Consumers often make product choices that involve the consideration of money and time. Building on dual-process models, the authors propose that these two basic resources activate qualitatively different modes of processing: while money is processed analytically, time is processed more affectively....
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4976 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5975/viewcontent/MT_Final.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
