The SAGE Encyclopedia of Corporate Reputation

• المؤلفون الرئيسيون: CARROLL, Craig E., BARNETT, Michael L., CHONG, Mark, DEEPHOUSE, David L., EINWILLER, Sabine, GARDBERG, Naomi A., OLEGARIO, Rowena, ROUSH, Chris
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2016
• الموضوعات: Corporate Reputation; Business and Corporate Communications
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5001; https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA5163839560002601&context=L&vid=SMU_NUI&search_scope=Everything&tab=default_tab&lang=en_US

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively y...