Negotiating crisis in the new media environment: Evolution of crises online, gaining legitimacy offline
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises ar...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6084 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7083/viewcontent/Negotiating_Crisis_New_Media_2012.pdf |
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| Institution: | Singapore Management University |
| Language: | English |