Designing persuasive crowdfunding videos
Voiceover narration is a production technique commonly used in reward-based crowdfunding videos. We posit that in these videos, hearing more narrator voices describing the crowdfunding product can systematically influence consumers’ attention and processing of the message, thereby facilitating persu...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7133 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8132/viewcontent/Designing_persuasive_crowdfunding_videos.pdf |
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| Institution: | Singapore Management University |
| Language: | English |