Value relevance of blog visibility
This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spen...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1355 https://ink.library.smu.edu.sg/context/sis_research/article/2354/viewcontent/Value_Rel_Blog_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |