Implementation of Slowly Changing Dimension to Data Warehouse to Manage Marketing Campaigns in Banks
Management of updating and recording campaign leads in data warehouse of any banking environment is complex especially with multiple campaigns are active simultaneously. As a way to avoid overly contacting customers for sales-based marketing contacts, the concept of Recency Frame is introduced to “l...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1676 https://ink.library.smu.edu.sg/context/sis_research/article/2675/viewcontent/SCD_20130av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |