On Product-level Uncertainty and Online Purchase Behaviour: An Empirical Analysis
Online consumers are uncertain about subjective product quality (e.g., fit and feel of clothing and texture of materials) because of the absence of experiential information. In this paper, we examine the dynamic change of the products purchased online over time in the presence of this type of uncert...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1983 http://dx.doi.org/10.1287/mnsc.2014.2063 |
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| Institution: | Singapore Management University |
| Language: | English |